5 Years Service Course / 15 Years Baguet Bicycle Center
An Unforgettable Story
Today we celebrate a milestone: Service Course has been in existence for five years, and Baguet Bicycle Center has been around for 15 years! This success story began 15 years ago when Serge, the founder of Baguet Bicycle Center, along with a partner, organized active cycling holidays in Spain. A year later, in 2010, Calpe became a second location, and since then, the region has grown into a true hotspot for cycling enthusiasts.
After Serge’s passing in 2017, we decided to continue and expand his dream. What started as a small-scale business in collaboration with TUI Sports has grown over the years into an independently operating cycling center. In 2019, a significant transformation took place: we launched Baguet Bicycle Center as a tour operator and opened Service Course, a complete center for cycling enthusiasts, inspired by professional cycling.
Over the past 3.5 years, Service Course has evolved from a simple bar with bike rentals to a fully immersive experience center. With over 5,000 rented bikes, 1,500 cycling holidaymakers, and thousands of customers enjoying a drink on our cozy terrace after their ride, we have laid a solid foundation for the future.
The Future of Baguet Bicycle Center and Service Course
After five (or ten) successful years, it’s time to look forward. We are excited to announce that Baguet Bicycle Center and Service Course will merge under one brand name: BAGUET. With the tagline "Every Ride Unforgettable," we aim to continue welcoming our customers, both from Belgium and internationally, while providing unforgettable experiences.
Our new visual identity retains the recognizable light blue and is enhanced with warm colors such as beige, orange, dark blue, and purple. The new website can be found at BAGUET.CC, where we will further build our growth through digital marketing and a wide range of merchandise.
BAGUET: More Than Just Cycling Holidays
BAGUET stands for more than just cycling holidays. We offer a comprehensive range of rental bikes, high-quality technical support, a shop full of accessories, and a terrace where you can relax and savor every ride. In addition, we are launching new outfits inspired by the sun and mountains in collaboration with Bioracer.
With an increasingly international audience and a growing demand for our services, we look confidently towards the future. Welcome to BAGUET in Calpe, where every ride is unforgettable!