BAGUET
Who are we
Baguet, born from the merger of Baguet Bicycle Center and Service Course, offers a complete cycling experience on the Spanish mainland. We combine cycling holidays and training camps with professional bike rentals and services.
Our focus is on creating a strong cycling community where personal attention and an authentic approach are central. Whether you’re here for a challenging ride, high-quality bike rentals, or our first-class cycling services, at Baguet, we make every ride an unforgettable experience.
Baguet is a tribute to Serge Baguet, a true champion who wanted to share his passion for cycling with everyone. After an impressive career, including a stage win in the Tour de France, he started the Baguet Bicycle Center in 2009. Enjoying life, both on and off the bike. That is the essence of Baguet, just as Serge lived it.
We remain true to his vision by building a strong community of cyclists, with personal attention and an authentic approach.
Together, we make every ride an unforgettable experience. For everyone. But especially for Serge.
This all translates to our core values:
1. Ride Together, Thrive Together
Together, we cycle further and experience more. We build strong communities by connecting cyclists and creating unforgettable adventures together.
We organize group activities and events that strengthen the bond between cyclists. In addition, we are building a community to enhance our shared experiences, both during cycling holidays and in our service centers.
2. Authenticity in Every Mile
Our personal attention, filled with sincerity and integrity, makes every cycling experience special. We create a warm and welcoming adventure through our typical transparent approach. Every customer feels at home here, thanks to our experienced guides and staff who are always ready to assist them.
We foster a sense of belonging for our customers, supported by experienced guides and service staff. Our authentic approach also ensures that customers feel safe and at ease, both on and off the bike.
3. Legacy of Legends
We proudly carry on the legacy of Serge Baguet. His passion, achievements, and values form the backbone of what we do and why we do it. We honor Serge’s legacy by reflecting his commitment to quality and love for the sport in all our activities. Every ride, service, and experience we provide carries his spirit.
Vision
Our vision is to position Baguet as the
leading provider of cycling holidays and bike services on the Spanish mainland. As a Belgian company, rooted in a rich cycling culture, we strive to share our expertise and passion with the world. We aim to build an international community of passionate cyclists who feel at home in our supportive environment.
Mission
Our mission is to enable every sporty cyclist to enjoy life, both on and off the bike. Through our commitment to quality, we aim to be the first choice for cyclists seeking adventure, relaxation, and professional cycling services. Whether it’s leisurely bike rides, challenging routes, high-quality bike rentals, or first-class maintenance and services, we make every ride unforgettable.
EVERY RIDE, UNFORGETTABLE
At Baguet, everything revolves around experiencing freedom and adventure, inspired by the passion of Serge Baguet. We combine challenging routes and leisurely rides with high-quality bike rentals, services, and a vibrant cycling community. Rooted in our rich Belgian cycling culture, we share that passion worldwide and create unforgettable experiences, both on and off the bike.
Every ride
These words emphasize that every cycling experience at Baguet is special and encompass various aspects:
- Complete cycling experience: Whether it's a leisurely tour, an intensive training camp, or an adventurous holiday, it’s all a ride!
- Total experience: A whole holiday at Baguet is a 'ride' filled with experiences, both on and off the bike. From the routes to the relaxation, every moment is memorable.
- Services: From our cycling holidays to the high-quality accessories and maintenance services we offer, every ride is backed by our commitment to quality.
Unforgettable
This element of the baseline carries multiple layers of meaning:
- Tribute to Serge: We will never forget Serge Baguet. His legacy and passion for cycling are at the heart of what we do.
- Freedom and togetherness: The rides are unforgettable not only because you feel the freedom, but also because you can share them with friends and colleagues. Cycling together strengthens bonds and makes every ride special.
- Quality: Unforgettable quality means that our customers feel completely taken care of. The care and attention we provide ensure that every experience at Baguet is etched in memory (and in the heart).
Serge Baguet
Serge Baguet was a Belgian cyclist and son of former professional cyclist Roger Baguet. As a young cyclist, he won dozens of races with striking ease. Serge started his professional career in 1991. He cycled 5 years for Lotto and 1 year for Flanders winning several races including stages in the Tour of the Limousin. After 6 years as a pro-continental cyclist, he decided to take a break and worked as a roofer for his father-in-law.
In 2000, however, he made his comeback in the peloton. During these years, he still achieved some nice victories, including a stage win in the Tour de France.
After his 20 years during cycling career –almost 15 of which as a professional cyclist – he started a company specialized in cycling holidays and cycling-related events, namely Baguet Bicycle Center.
Victories
- 80 victories as a youth cyclist
- 19 victories as a pro-continental cyclist
- Stage 17 in Tour de France 2001
- Belgian Championship in Saint-Hubert 2005
- Druivenkoers Overijse 2001
- P. Bern 1991
- Classica Zaragoza – Sabinanigo 1994
- Stage wins in Tour de Limousin, England, Ruta del Sol – 1992, 1993, 2005
Explore
our Services
In addition to bike rentals, we offer a range of other services with Baguet. Check them out here!
Cycling holidays
Rental Bikes
Bike shop
Community
Our partners
